Commercial Mortgage Loans and the Internet - Part 3

Now, in redefining this type of online matching/submission functionality as simply a versatile toolset commercial lenders can use to generate and manage their first contacts with borrowers and brokers, we shift our  focus from the traditional commercial loan "lead engine" to something different and, I think, much  more useful.  People have been making a living generating and selling leads for a long time, and the  internet has been used in this capacity before, as just another medium for transmission of these  leads.  I suppose certain aspects of Lendicom ressemble this, but what we do is fundamentally  different in conception.  Regarding the matching/submission tool--only one aspect of our  services--our focus is not on soliciting leads ourselves and then passing them on to lenders;  rather, our focus is on creating tools that allow lenders themselves to effectively harness the  internet to generate leads for themselves, and that on the other hand allow brokers and borrowers to  shop for and communicate with lenders more effectively.

So, yes, the matching/submission tool is important, and is, at the moment, our main focus.  But the  lead is just the first instance of communication between a broker/borrower and a lender during the  whole process of origination, which, in the case of commercial mortgages, can often last as long as,  say, five months. And plainly the internet can be, and already is, used as a communication tool throughout this process.